
For 20 years now, I have been part of DORTEX’s journey — first as a freelance partner and, since 2014, as Head of Internet Technology. During this time, I’ve had the opportunity to witness and actively shape our development from a web pioneer into a highly modern e-commerce platform.
Our product configurators are especially close to my heart. It’s important to me that the technology doesn’t get in your way when you’re designing, but instead empowers you. We’ve developed the tools to give you maximum creative freedom — from freely placing elements to real-time previews of material textures — without overwhelming you with complexity. My goal is for designing your labels to feel as simple and fluid as drawing on a blank sheet of paper.
To keep everything running smoothly behind the scenes, my team and I ensure a high-performance infrastructure. My job doesn’t end with programming the online shop: we’ve interconnected our systems so your designs flow directly into our production machines. This automated process chain is what allows us to implement your individual requests precisely and efficiently, even in small quantities.
My focus areas at DORTEX: